Building A High Impact Product Launch Organization: Breaking Silos, Incorporating Stakeholders And Driving Customer Value
- Identify appropriate decision-makers, clearly define roles and responsibilities, and ensure accountability and ownership
- Moving beyond the design team: Incorporating your customers in your design and product development strategy
- Create a sense of urgency about the launch from the top, and mobilize the company toward this goal
- Build for future success: Develop processes that effectively disseminate best practices from launch to launch and country to country