A Top-Down Approach: Leveraging Design And Packaging Functions To Deliver Iconic Brands
- How Colgate-Palmolive’s integration of Design and Packaging teams create distinctive and ownable designs
- Gaining team alignment from the earliest stages of the Creative process through printing and package functionality
- How two diverse sets of talent build off each other’s strengths
- The importance of execution: It starts in the beginning.
- Open discussion: How Colgate-Palmolive leverages Global Design and Packaging teams to maintain it’s global leadership.