The Art Of The Science: Clinical Evaluation Report (Cer) As A Compelling Narrative

  • Understanding the CER as more than a static, fact-driven document
  • Communicating a multi-level, multi-stranded narrative message that resonates – it’s a conscious effort
  • Exploring the characters, conflicts, connections, audience, and narrative strands of the report
  • Proactively addressing objectives and objections
  • Creating a conceptual framework for the development of the narrative in the postmarket phase and for the MDR

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